Instructional training animated and how-to videos
Explainer videos are educational videos that teach your audience how to solve a problem. That problem could be related to using your product, or it could be a more tangential issue. But by the end of the video, your audience should be armed with the knowledge to take action based on the new skills they've learned while watching.
Product videos show your product's features and benefits and include examples of how it works, all while engaging your audience. They’re particularly beneficial for consumers who are in the awareness or consideration stages of the buyer’s journey and need a clear, comprehensive explanation of what you offer.
